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The Business Case for Literacy: Why Investing in Early Reading Matters

Strong readers today = Skilled workforce tomorrow.

Did you know?

  • 73% of jobs by 2030 will require advanced reading and critical thinking skills.
  • Yet, today, only 54% of 3rd graders in Cabarrus County are reading at grade level.
  • Students who struggle with reading by 3rd grade are four times more likely to drop out of high school, limiting their career opportunities and earning potential.

The challenge: The literacy gap isn't just an educational issue—it’s an economic and workforce issue that impacts us all. Businesses, community leaders, and educators must work together to bridge this gap and ensure students are prepared for the careers of the future.

Why Literacy is a Workforce Development Strategy

  • Boosts future job readiness – Students with strong literacy skills perform better in school, graduate at higher rates, and have stronger career pathways.

  • Strengthens local economies – Higher literacy rates contribute to a more skilled workforce, which attracts businesses and drives economic growth.

  • Reduces long-term costs – Investing in early literacy decreases the need for remedial education and increases overall workforce productivity.

At Cabarrus County Education Foundation (CCEF), we are tackling this challenge head-on through our Reading+Mentoring 4 Success program. By providing mentorship, home libraries, and encouragement for pleasure reading, we’re helping students build the literacy skills they need for a brighter future.

How Businesses Can Get Involved

  • Sponsor a literacy initiative – Help fund books, mentor training, and literacy resources.

  • Encourage employees to volunteer – A small time investment can make a lifelong impact on a child’s future.

  • Advocate for literacy-friendly policies – Support initiatives that promote early reading programs in schools and communities.

A literate child today becomes an engaged, productive leader tomorrow.

Join us in investing in the future workforce of Cabarrus County. Whether through sponsorship, volunteering, or advocacy, your business can play a key role in ensuring every student has the opportunity to succeed.

Interested in learning more? Let’s connect. Explore how you can make an IMPACT.

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